Website Localization

Website localization is the process of adapting a website so that it feels native to visitors in different regions and languages. It’s not just about translating text—your UI, design, navigation, images, date/time and number formats, metadata, SEO elements, and cultural references also get adapted to create a user experience that resonates. A properly localized website reads, looks, and behaves like it was built from the ground up for each target locale.

Why Website Localization Matters?

  • Reach Global Audiences: Over half the world’s internet traffic comes from non-native English speakers. Offering content in your customers’ languages increases accessibility and engagement.
  • Boost SEO & Visibility: Localizing keywords, meta tags, URLs, and alt texts helps your website rank better in local search engines. Regional search behavior and content relevance matter greatly.
  • Increase Conversions & Trust: Visitors are more likely to take action when browsing in their native tongue. Cultural sensitivity, local UX norms, and correct formatting build credibility and trust.
  • Cultural Relevance Reduces Misunderstanding: Styles, images, colour symbolism, date/time formats etc. that work in one locale may be confusing or even offensive in another. Localization mitigates these risks.

Our Website Localization Process

Here’s how ESSJEE delivers high-quality, fully functional localized websites:

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Website localization workflow

Our Website Localization Process

Here’s how ESSJEE delivers high-quality, fully functional localized websites for your target markets.

1
Strategy
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Consultation & Strategy

We begin with a clear understanding of your markets, brand and business goals.

  • Understand target markets, audience profiles, brand voice and goals.
  • Identify languages/locales, SEO targets and technical constraints (CMS, JS frameworks, etc.).
2
Audit
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Content & Technical Audit

We evaluate what needs to be localized across content, design and code.

  • Review site structure, page types, images, multimedia and design assets.
  • Identify hidden/embedded content: menus, alt text, meta tags, CMS/UI strings.
3
Preparation
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Preparation

We get the language assets and technical setup ready for smooth localization.

  • Build glossaries, style guides and translation memory (TM) for consistency.
  • Set up CMS/API integrations and define templates for RTL and text expansion.
4
Localization
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Localization & Adaptation

Native linguists localize your content for language, culture and SEO.

  • Human translation by native speakers specialized in your domain.
  • Adapt idioms, imagery, dates, currencies and units to local expectations.
  • Localize SEO elements: keywords, titles, URLs, meta descriptions, alt text.
5
UX & Design
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Design & UI/UX Adjustment

We adapt layouts and visuals so every locale feels native and intuitive.

  • Adjust layouts for text expansion and right-to-left scripts.
  • Modify images/graphics where needed for local cultural relevance.
  • Ensure navigation, buttons and forms are intuitive for local users.
6
QA & Testing
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Quality Assurance & Testing

We validate both the language and functionality of the localized site.

  • Linguistic QA: grammar, terminology, style and consistency across pages.
  • Functional tests: links, navigation, forms, multiscript display and mobile views.
  • SEO QA: hreflang tags, sitemap, URL structures and indexability checks.
7
Launch
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Deployment & Launch

We help push your localized website live with the right structure and switching.

  • Deliver approved localized pages/files in the required formats or directly in CMS.
  • Implement language switchers, subdomains/subdirectories and geolocation/redirection if needed.
8
Ongoing
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Monitoring, Maintenance & Updates

After launch, we keep your localized site healthy, updated and optimized.

  • Monitor user behaviour (bounce rate, session duration, conversions) to catch issues.
  • Maintain translation memory and glossaries to support future content.
  • Localize new pages, blog posts and product updates promptly.
From strategy to ongoing updates, ESSJEE keeps your multilingual websites aligned with both your brand and local user expectations.

Types of Website Localization We Offer

  • E-commerce sites
  • Corporate websites & microsites
  • SaaS & web applications
  • Blogs, content marketing websites
  • Multimedia-rich sites (videos, galleries)

Why Choose ESSJEE for Website Localization?

  • ISO 9001:2015 Certified → We follow rigorous quality management systems.
  • 100+ Languages Supported → Broad language coverage.
  • Native Linguists & Subject Experts → In-domain expertise.
  • Dedicated Project Managers → Single point of contact, clear workflows.
  • SEO-Driven Localization → Keywords, metadata, URLs optimized for target markets.
  • Confidentiality & Security → Secure handling of your site data & proprietary content.